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商品編號： 9-195-124 出版日期： 1994/10/14 作者姓名： McKenney, James L.;Clark, Theodore H. 商品類別： Other 商品規格： 21p 再版日期： 地域： New Jersey 產業： Food industry;Retail trade 個案年度： 1994 - 1994
商品敘述：
Campbell Soup, like most food manufacturers, faced grocery chain and wholesale demand for its goods driven by Campbell''s own promotional pricing structure rather than retail consumer demand. Former policies to encourage overstock created huge swings in production and inventory levels. Campbell''s introduced continuous product replenishment (CPR) under which they would manage inventory for their customers, enabled by electronic data interchange to link supply to actual demand. Implementing this channel shift required a restructuring of relationships with its customers and a radical restructuring of its promotional policies.
涵蓋領域：
Logistics;Supply chain management;Data processing;Organizational change;IT management;Customer relationship management
相關資料：
Case Teaching Note, (5-601-149), 8p, by Ananth Raman
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